Media

Final Palm Springs California Preservation Foundation Conference comments. I attended a fascinating session on the Media. A panel of journalists shared tips on how to get a preservation story into print. Below are some of my notes:

• Be familiar with the writing styles and interests of local journalists
• Cultivate a relationship with local journalists
  
• Avoid bringing issues up out of the blue
• Create an event or tour at (or near) the site and invite the media
  
• Try to relate your story to big picture ideas
  
• Create carefully written and thoughtful pitches
• Provide captivating photographs
  

And once you get the attention of the media be careful! Journalists generally don't cover the same story twice so pick one that will portray you in the best light.